{"id":12912,"date":"2024-08-06T09:13:18","date_gmt":"2024-08-06T07:13:18","guid":{"rendered":"https:\/\/www.gulliksson.se\/?p=12912"},"modified":"2024-08-07T11:36:39","modified_gmt":"2024-08-07T09:36:39","slug":"gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations","status":"publish","type":"post","link":"https:\/\/www.gulliksson.se\/en\/gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations\/","title":{"rendered":"Gulliksson safeguards Amarone against conflicting Swedish trademark registrations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Gulliksson has represented Consorzio per la Tutela del Vini Valpolicella in two significant trademark opposition matters against the Wine Team Global AB in the Swedish Patent and Market Court of Appeal (PM\u00d6D). The Consorzio represents growers, winemakers and bottlers in Valpolicella, Italy, and safeguards and protects the values and interests in Valpoliciella wines including the renowned wines Amarone, Ripasso and Recioto.<\/p>\n<p>In decisions issued on 5 July 2024 (PM\u00c4 8393-23 and PM\u00c4 8391-23) the court ruled that two shape trademark registrations (No. 608333 and No. 614959) featuring the wording CASA MARRONE and CASA MARRONE APPASSIMENTO, registered in relation to wine and sparkling wine, conflict with the protected designation of origin AMARONE DELLA VALPOLICELLA:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12939\" src=\"https:\/\/www.gulliksson.se\/swe\/wp-content\/uploads\/2024\/08\/Flaska-1.jpg\" alt=\"\" width=\"100\" height=\"328\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12945\" src=\"https:\/\/www.gulliksson.se\/swe\/wp-content\/uploads\/2024\/08\/Flaska-2.jpg\" alt=\"\" width=\"100\" height=\"297\" \/>\n<p>The court confirmed the rulings of the Swedish Intellectual Property Office (PRV) and the Swedish Patent and Market Court (PMD) which both determined that the trademark registrations evoked the protected designation of origin AMARONE DELLA VALPOLICELLA. It is i.a. concluded that the image triggered in the average consumer\u2019s mind when confronted with the trademark registrations is that of a genuine Amarone wine. Therefore, the registrations will be revoked, and the decisions are final.<\/p>\n<p>Responsible lawyer at Gulliksson was senior associate <a href=\"https:\/\/www.gulliksson.se\/en\/team\/erik-esaiasson\/\" target=\"_blank\" rel=\"noopener\">Erik Esaiasson<\/a>, assisted by associate <a href=\"https:\/\/www.gulliksson.se\/en\/team\/alice-frost\/\" target=\"_blank\" rel=\"noopener\">Alice Frost<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Gulliksson has represented Consorzio per la Tutela del Vini Valpolicella in two significant trademark opposition matters against the Wine Team Global AB in the Swedish Patent and Market Court of Appeal (PM\u00d6D). The Consorzio represents growers, winemakers and bottlers in Valpolicella, Italy, and safeguards and protects the values and interests in Valpoliciella wines including&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.gulliksson.se\/en\/gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations\/\" title=\"Read Gulliksson safeguards Amarone against conflicting Swedish trademark registrations\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":12931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"specialomraden":[],"class_list":["post-12912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-news-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"malinw\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.gulliksson.se\/en\/gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Advokatbyr\u00e5n Gulliksson\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Gulliksson safeguards Amarone against conflicting Swedish trademark registrations | Advokatbyr\u00e5n Gulliksson\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.gulliksson.se\/en\/gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.gulliksson.se\/swe\/wp-content\/uploads\/2024\/08\/wine-bottles-1.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.gulliksson.se\/swe\/wp-content\/uploads\/2024\/08\/wine-bottles-1.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-08-06T07:13:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-08-07T09:36:39+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Gulliksson safeguards Amarone against conflicting Swedish trademark registrations | Advokatbyr\u00e5n Gulliksson\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.gulliksson.se\/swe\/wp-content\/uploads\/2024\/08\/wine-bottles-1.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gulliksson.se\\\/en\\\/gulliksson-safeguards-amarone-against-conflicting-swedish-trademark-registrations\\\/#article\",\"name\":\"Gulliksson safeguards Amarone against conflicting Swedish trademark registrations | Advokatbyr\\u00e5n Gulliksson\",\"headline\":\"Gulliksson safeguards Amarone against conflicting Swedish trademark registrations\",\"author\":{\"@id\":\"https:\\\/\\\/www.gulliksson.se\\\/en\\\/author\\\/malinw\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.gulliksson.se\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.gulliksson.se\\\/swe\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/wine-bottles-1.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Overhead shot of a case of red wine bottles with blank labels  on a rustic white wood table with copy space at the bottom. 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