Aff\u00e4rsv\u00e4rlden magazine\u2019s latest issue, accompanied by a special commercial law edition (no. 1-2012) told the story of Doro, which went through a difficult period around the turn of the millennium, but found a profitable niche in the mobile phone market by concentrating on simple phones for senior citizens. Today, Lund-based Doro is a global leader in the market segment. But the success was accompanied by an increase in dirty competition tactics and the company understood the importance of a well thought-out strategy.<\/p>\n
Assisted by Advokatbyr\u00e5n Gulliksson, Doro carefully selected what had to be registered, but also prepared a domestic and international litigation strategy. As a result, courts prohibited one Polish and two German companies from selling models too similar to Doro phones last year.<\/p>\n
Mattias Malmstedt at Advokatbyr\u00e5n Gulliksson emphasises the importance of looking at the big picture: you have to think about the trademark, design, patent and copyright, but also that it is possible to protect only parts of a product.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aff\u00e4rsv\u00e4rlden magazine\u2019s latest issue, accompanied by a special commercial law edition (no. 1-2012) told the story of Doro, which went through a difficult period around the turn of the millennium, but found a profitable niche in the mobile phone market by concentrating on simple phones for senior citizens. Today, Lund-based Doro is a global leader… Read more »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[],"specialomraden":[],"class_list":["post-2849","post","type-post","status-publish","format-standard","hentry","category-gulliksson-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/posts\/2849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/comments?post=2849"}],"version-history":[{"count":1,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/posts\/2849\/revisions"}],"predecessor-version":[{"id":2850,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/posts\/2849\/revisions\/2850"}],"wp:attachment":[{"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/media?parent=2849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/categories?post=2849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/tags?post=2849"},{"taxonomy":"specialomraden","embeddable":true,"href":"https:\/\/www.gulliksson.se\/en\/wp-json\/wp\/v2\/specialomraden?post=2849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}