Fake websites – how Gulliksson helps you take control

After periods of high activity, such as the Christmas and New Year holidays, we often see an increase in fake websites and domain registrations that exploit established brands to mislead customers online. Fraudsters act quickly and register domains that are identical or similar to existing company names, brands and products.

Domain names are now a central and valuable asset in any business, sometimes comparable to a trademark right. They are not just an address on the internet, but a strategic communication tool and an important part of a company’s business. When domains are used for abusive purposes, the consequences can be significant if action is not taken in time.

When domain abuse has consequences
Unauthorised use of domain names can lead to, among other things:

• loss of trust among customers and partners
• damage to the brand and negative publicity
• financial damage and increased internal costs
• risk of liability claims from third parties

Acting quickly is therefore crucial to minimise the risk of badwill, market damage and financial losses.

Experienced advice on domain disputes and domain management
Gulliksson has extensive experience of the specific legal, financial and commercial conditions that apply to the protection, management and disputes concerning domain names. We work continuously with both preventive advice and emergency measures when domains are misused.

In addition to the above, we also have long-standing and close partnerships with leading registrars.

How we help our clients
We regularly assist clients in situations such as the following:

• Domain name disputes, including UDRP proceedings at WIPO and national dispute resolution proceedings
• Measures against fake websites, phishing, trademark infringment, copyright infringment, and other misleading use of domains
• Abuse reports to registrars, registries and hosting providers
• Negotiations on domain name transfers, including the drafting of transfer agreements
• Establishment of domain name strategies tailored to business and growth plans
• Practical management of domain portfolios, including administration and ownership issues
• Monitoring of new and existing domain registrations for early detection of potential infringements

The right action at the right time
Each situation requires individual assessment. In some cases, a so-called abuse report is sufficient to have a website taken down. In other cases, formal dispute resolution proceedings or strategic negotiations are required to stop online fraudsters.

Please do not hesitate to contact us to discuss how we can help your business, both in urgent domain disputes and in more long-term, strategic work.