Betting

Betting is an industry sector that involves several areas of law and is subject to extensive regulation through legislation, ordinances and regulatory guidelines. The industry is characterised by a high level of regulatory scrutiny, continuous change and increasing demands for compliance, placing significant obligations on betting operators and other market participants. At the same time, betting is a sector with substantial commercial opportunities and strong international investor interest.

The global betting market has experienced strong growth in recent years, driven in part by digitalisation and the liberalisation of regulated markets in multiple jurisdictions. Sweden represents a well-established and tightly regulated betting environment, where the licensing system creates clear market conditions but also imposes stringent requirements on licensed operators. For companies active in betting, this entails a clear need for qualified legal advice during establishment, ongoing operations and international expansion.

The Swedish Gambling Authority (Spelinspektionen) is responsible for supervising betting activities in Sweden and ensuring that operations are conducted lawfully, safely and in a reliable manner. Betting activities are governed primarily by the Gambling Act and the Gambling Ordinance, together with a number of binding regulations and general guidelines covering, among other things, licensing requirements, technical standards, marketing practices, consumer protection and responsible gambling. Compliance with these rules is critical in order to avoid regulatory sanctions and to maintain sustainable and long-term business operations.

Gulliksson has extensive and well-established experience in advising and representing betting operators, both nationally and internationally. Our specialised lawyers regularly assist clients with matters relating to gambling and lottery legislation, licensing procedures, supervisory proceedings and regulatory compliance. We also offer deep expertise in intellectual property law, marketing law and media law, all of which are key areas for betting operators in connection with branding, marketing and commercialisation.

Our services cover the full scope of business law, and we support clients at every stage – from strategic assessment and market entry to ongoing legal advice, business development and dispute resolution. Through a combination of industry knowledge and legal excellence, Gulliksson helps betting operators navigate complex regulatory frameworks and build robust, competitive and compliant businesses.