Intellectual property law
Protection of intellectual property creates commercial added value
Intellectual Property Rights (IPR) is as much a system as a business strategic tool that can and should be used to create business and competition-critical added value.
In today’s global knowledge economy, intellectual property is increasingly important to safeguard and protect. Know-how, trade secrets, trademarks, designs, software and innovations often form the core of a company’s business and mark its unique position in the market. The assets, and the related rights, thus have a market value and a competitive advantage that should be built into the business strategy.
The European Commission recently launched an action plan on intellectual property rights. They view rights, and the values they represent, as an important driver for economic development, both for companies and for society as a whole. Not least when it comes to digitalization and the green transition. The intellectual property rights system is a framework that makes that work easier and safer. It is basically about marking legitimate exclusive rights of various kinds, which protects a company’s opportunities for developing its own ideas and innovations, while at the same time it can consolidate the company’s position in the market.
Products can often be protected by several different types of intellectual property rights. There are good examples of products that have overlapping protection for patents, three-dimensional trademarks, designs and copyright protection for applied arts. To this must be added supplementary protection for product names, software and trade secrets. The system allows for the possibility to build a very strong portfolio of intellectual property rights with different supplementary terms and protection periods.
Advokatbyrån Gulliksson has as extensive and unique experience in formulating strategies for building up the intellectual property protections required for them to become a clearer part of the business model and thereby contribute to achieving the business goals. Go back.